Collaboration Bonus

In 80% of Experimentation Programs* 
diversity leads to a higher win-rate.

  • What is Collaboration Bonus?

    What is Collaboration...

    Examples of Experimentation Programs increasing Win-Rate by involving more people.

  • Rules of Collaboration Bonus

    Rules of Collaboration...

    5 rules to follow to achieve the Collaboration Bonus.

  • Brainstorm format to gather individual and 'groupthink' ideas

    Brainstorm format to...

    A simple exercize can help people determine which ideas to proceed with first if there are too many ideas.

  • How to deal with a large volume of A/B test ideas

    How to deal...

    Dealing with a ton of A/B test ideas can be overwhelming. This video talks about a new way of collecting and being open to ALL ideas, and later using processes and tools to make sure you start with the most important ones.

More resources

Research papers

Increased Conversion and Experimentation Maturity for:

  • Semrush
  • Temper
  • Adore Beauty
  • Hotel Gyms
  • Kpn
  • Speero
  • Independer


& lead consultant

Lucia van den Brink. 10+ years experience. Built her first webshop at 11 years old. A/B tested on 20M users, for big and small companies. Done almost 1000 experiments on web & app.