Find the why of your data.
Questions you'd like to answer with UX Research can be: why does my website convert in one country and not in the other? Or why is my conversion rate on desktop so much lower than on mobile? Why is my visitor not converting?
Research is very important for your experimentation program too. Conversion.com analyzed 450 A/B tests and those backed by evidence were winners 44.5% more often than those without it (51.3% vs 35.5%).
There are several activities that can belong to UX Conversion Research: User Testing (read about how to conduct User Testing), 5 second testing (read about the power of 5 second testing for CRO ), preference testing, polls, surveys, chat and mail log analysis.
If you want to get to the bottom of your conversion leaks or bottle necks we recommend doing a CRO Expert Audit which translates multiple sources of data and UX Research into strategies and todos.
How it works
30 minute call
Let's discuss what type of UX Conversion Research suits your purposes and will answer the questions of your organization best.
Brief & Research
We'll create research briefs and include you in all possible steps of the research.
Analysis and presentation
You'll get the findings presented and explained.
Find the why.
Increased Conversion and Experimentation Maturity for: