Modulari.com offers personalized wall decoration in multiple European countries.

With a CRO Expert Audit for their product pages we uncovered multiple optimization themes, e.g.: helping visitors compare different types of materials for product tiles and improving the hierarchy of information.

This was the fuel for the next test. Unfortunately we found out that their test setup resulted in data issues. The CTO & co-founder of Modulari.com decided to build a server side tool. We helped with sending data to Google Analytics.

Additional UX Conversion Research (User Tests and Customer Surveys) uncovered more themes to optimize for, we brainstormed with the team and are in the process of setting up new hypotheses and experiments.