A/B testing to win arguments - why it's not that bad

Don't use A/B testing to solve arguments between founders, C-level and other groups of people, that's kind of the go-to advice.

But there might be benefits to using Experimentation to built a Culture of Experimentation within your company. That's why we don't always shy away from it, we use it as a tool to:

• Get people hyped up about experimentation that generally are not interested;
• It helps the argument's instigator and opposer understand the scientific process of A/B testing;
• It can help you find the best version of a page or element;
• It can be the start of many iterations

The down-side of agreeing to do an A/B test to solve arguments might be that there will be a habit of A/B testing for the sake of settling arguments.