Female speakers for CRO and Experimentation events

Publication: Mar 29, 2023

Female speakers for CRO and Experimentation events

This is a post to bust the myth that there are not many women in CRO / Experimentation. There are plenty, and definitely enough to have (something close to) 50% of female speakers on events. 

This list might help organizers finding female speakers for events on Experimentation or CRO, in random order. The flags represent where speakers are based. 

This evolved into a Notion board that you can easily filter > go to Notion.

  • Ana Catarina Cizilio ๐Ÿ‡ง๐Ÿ‡ท (Exp process in different segments, culture and stakeholderโ€™s management)
  • Dorian Crespo Gonzalez ๐Ÿ‡ณ๐Ÿ‡ฑ (User problems, experimentation at EdTech, Freemium features) 
  • Divya Isaiah ๐Ÿ‡ฌ๐Ÿ‡ง (Building teams and capabilities for experimentation that scale)
  • Erin Weigel ๐Ÿ‡ณ๐Ÿ‡ฑ (Conversion Design and Idea Generation)
  • Daphne Tideman ๐Ÿ‡ฌ๐Ÿ‡ง (growth)
  • Els Aerts ๐Ÿ‡ง๐Ÿ‡ช (UX research)
  • Sagrika Agrawal ๐Ÿ‡ฎ๐Ÿ‡ณ (Myths about CRO)
  • Desiree van der Horst ๐Ÿ‡ณ๐Ÿ‡ฑ (change management & experimentation culture)
  • Abi Hough ๐Ÿ‡ฌ๐Ÿ‡ง (UX auditing, including accessibility)
  • Haley Carpenter ๐Ÿ‡บ๐Ÿ‡ธ (specializes in doing experimentation RIGHT)
  • Emma Travis ๐Ÿ‡ฌ๐Ÿ‡ง (specializes in UX research)
  • Annika Thompson ๐Ÿ‡ฌ๐Ÿ‡ง (leading CRO teams and keeping clients happy)
  • Marianne Stjernvall ๐Ÿ‡ธ๐Ÿ‡ช (personalization)
  • Nathalie Nahai ๐Ÿ‡ฌ๐Ÿ‡ง (persuasive tech / UX / consumer psychology / marketing)
  • Talia Wolf ๐Ÿ‡ฎ๐Ÿ‡ฑ (Emotional strategy - how to increase conversions using emotion)
  • Annemarie Klaassen ๐Ÿ‡ณ๐Ÿ‡ฑ (how to run a Centre of Excellence)
  • Gerda Vogt-Thomas ๐Ÿ‡จ๐Ÿ‡ฆ (Research and strategy)
  • Gertrud Vahtra ๐Ÿ‡ฌ๐Ÿ‡ง (leading CRO analist teams and CX optimization)
  • Steph Le Prevost ๐Ÿ‡ฌ๐Ÿ‡ฌ (Experimentation Strategy)
  • Denise Visser ๐Ÿ‡ณ๐Ÿ‡ฑ (high traffic eComm environments - Bol.com)
  • Shanelle Mullin ๐Ÿ‡บ๐Ÿ‡ธ (Experimentation at Shopify)
  • Marion Ravel ๐Ÿ‡ซ๐Ÿ‡ท (CRO for e-merchandising)
  • Melanie Kyrklund ๐Ÿ‡ณ๐Ÿ‡ฑ (scaling international experimentation programs)
  • Cassandra Campbell ๐Ÿ‡บ๐Ÿ‡ธ (team lead Shopify)
  • Deborah Oโ€™Malley ๐Ÿ‡จ๐Ÿ‡ฆ (showcases surprising test results)
  • Leea Widdowson ๐Ÿ‡ฌ๐Ÿ‡ง (strategy and program design for scaled and varied experimentation)
  • Natasha Senior ๐Ÿ‡ฌ๐Ÿ‡ง (experimentation strategy at an enterprise level)
  • Simone Neeling ๐Ÿ‡ณ๐Ÿ‡ฑ (getting to the core of User Problems)
  • Ellie Hughes ๐Ÿ‡ฌ๐Ÿ‡ง (Statistics, Experiment Design and Experimentation Strategy)
  • Maria Luiza de Lange ๐Ÿ‡ธ๐Ÿ‡ช (high traffic e-commerce and scaling experimentation programs)
  • Loredana Principessa ๐Ÿ‡ฌ๐Ÿ‡ง (applying buyer psychology)
  • Izabella Lopes ๐Ÿ‡ง๐Ÿ‡ท (Why research before testing, optimizing landing pages for paid traffic) 
  • Andra Baragan ๐Ÿ‡ท๐Ÿ‡ด (Optimization and Research for Beauty & Health industry)
  • Naomi Smulders ๐Ÿ‡ณ๐Ÿ‡ฑ (Data Science for CRO and Experimentation)
  • Tracy Laranjo ๐Ÿ‡จ๐Ÿ‡ฆ (helping CRO newbies upskill FAST)


Please contact me, Lucia van den Brink, on Linkedin if you want to be added to this list, I also help others find, grow or expand their Thought Leadership with 1-on-1 coaching.

Letโ€™s take 30 minutes to figure out what would increase your conversion?